This year’s Hospitality Assured (HA) Awards, at the historic Honourable Artillery Company headquarters in the city of London, recognised eight winners from across the diverse hospitality industry, including outstanding achievements by Lancashire County Council School Meals, and TLC Care Homes.


The awards, run in conjunction with the Institute of Hospitality’s Annual Dinner & Awards, saw over 300 guests enjoy an evening of lively entertainment and celebration with colleagues and friends from across the diverse world of hospitality.

Max Lawrence FIHHospitality Assured’s Finance & Administration Director said: “It has been a pleasure looking through all our customers’ achievements this year, as they continue to strive and excel in their individual journeys to achieve HA’s business and service standards.

“We are incredibly proud of them all and their commitment to delivering excellence through teamwork” concluded Max.

HA’s service standards put customers at the heart of an organisation’s operation and helps them become the very best they can be; an ethos that brings teams together, delivers service excellence to customers, and delivers to the bottom line. Run under licence by Hospitality Limited, HA is the standard for Service and Business Excellence and is owned by the Institute of Hospitality.

This year’s winners of the Hospitality Assured Awards 2024 were:

  1. Highest Score Team Development – TLC Care

This year’s Highest Score Team Development award was given to TLC Care. Based on their merit score, it recognised the tireless work of the organisation to develop and motivate colleagues to be the best they can be. Enabling them to provide outstanding care, facilities, memorable moments and hospitality to their residents.

  1. Most Improved Score – University of Sheffield

The University of Sheffield won the Most Improved Score award based on its merit score. After their first assessment, the team embraced the Hospitality Assured report, made an action plan of the recommendations and implemented them. Helping them develop a culture where continual improvement is now part of their everyday operations. This award is testimony to the success of this ethos.

  1. Hospitality Assured Champion – Christine House, Baxter Storey

This year’s Hospitality Assured Champion winner Christine House from Baxter Storey, worked diligently to support her colleagues in delivering the Hospitality Assured standard across a large network of hospitality outlets across the country. Her organisational skills, enthusiasm and evidence submissions are legendary and was a very worthy.

  1. Assessors Award – Victory Services Club

This year’s Assessors Award went to the Victory Services Club, an organisation that achieved ‘World Class’ Hospitality Assured status earlier this year.

This organisation has been a member of the Hospitality Assured community for many years and is an outstanding organisation providing club facilities and services to the UK Armed Forces, NATO and the Commonwealth and their families.

  1. Project of the Year – PROception

PROception won Project of the Year for their work which helped soften the perception of security, making it more service-led, and approachable and created a culture of true excellence amongst teams. Upholding the company’s values and the development of a customer-centric mindset.

  1. Team of the Year – PROception, TLC Care & Lancashire County Council School Meals

Due to the overwhelming response and quality of this year’s entries, the Team of the Year award acknowledged three outstanding winners from different hospitality sectors; PROception (Security), TLC Care (Care hospitality) and Lancashire County Council School Meals (Government). The winners of this award are all recognised for embracing the team approach to delivering service excellence.

A very special thank you to the whole of the Hospitality Assured community who strive on a daily basis to make our industry the best it can be. Also, to the Institute of Hospitality events team and their sponsors, for their fabulous efforts on pulling together such a wonderful evening at this iconic venue.