University College Birmingham

A National Benchmarking Tool for Business Excellence

University College Birmingham (granted full University status in 2012) with more than 7,500 students from 60 countries, is Europe’s leading specialist in management courses for the culinary arts, hospitality and tourism. Housed in state of the art buildings UCB works with more than 1,000 employers across the UK and around the world.

Robin Dutton, Director of Quality Systems, University College Birmingham

“Hospitality Assured provides a national benchmark in terms of how we are performing against a standard in customer service and business excellence. We find that external benchmarking of our systems and performance against other providers a very useful tool for improving quality.”
University College Birmingham have been holders of the Hospitality Assured standard for 20 years and have been very high scorers attaining the Hospitality Assured category of Premier. Their Hospitality and Culinary degrees are accredited by the Institute of Hospitality.
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